v1.5 Master Template Sample — Generated from institutional bank QA package (VAC-QA-42-v1.5). Illustrative / simulated fields for demo only. Client reports are never shared.
Client Audit TemplateWebsite Conversion Audit
Audit ID: [SIM:audit_id] · Page 1 / 4
Client Facing · Horizontal Audit Sheet

Website Conversion Audit

Horizontal audit of the website’s ability to convert mobile visitors into calls, bookings, quote requests, and form submissions.

Conversion friction reviewMobile, CTA, trust, speed, and path-to-contact quality.
Friction MatrixVisitor loss points ranked.
Trust LayerProof, clarity, and contact cues.
Fix CardsChanges ordered by conversion impact.
MOBILECTATRUSTSPEED
Client
Joe's Pizza Brooklyn

Business being evaluated.

Market
[SIM:market]

Local search market and service area.

Category
[SIM:business_category]

Primary category used for comparison.

Audit Date
2026-07-08

Timestamp for all findings.

Data Confidence
[SIM:confidence_score]/100

Reliability based on evidence coverage.

Risk Level
[SIM:risk_level]

Operating risk from current visibility gaps.

Primary Gap
[SIM:primary_visibility_gap]

Largest constraint detected.

Next Action
[SIM:recommended_next_action]

Highest-impact action from this template.

Automation note: This template is designed to populate from structured audit data. Empty sections should be hidden by the report renderer when source confidence is below the configured threshold.
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Client Audit TemplateWebsite Conversion Audit
Audit ID: [SIM:audit_id] · Page 2 / 4
Score Model

Website Conversion Audit · Diagnostic Breakdown

Focuses on homepage clarity, mobile CTA access, trust signals, page speed, and service path structure.

Score Components

Hero Clarity[SIM:hero_clarity_score]/100
CTA Strength[SIM:cta_strength_score]/100
Mobile Conversion[SIM:mobile_conversion_score]/100
Trust Signals[SIM:trust_signals_score]/100
Speed Readiness[SIM:speed_readiness_score]/100
Form Friction[SIM:form_friction_score]/100
Plain-English meaning: [SIM:plain_english_summary]
Business risk: [SIM:business_risk_summary]

Decision Panel

Fastest Win
[SIM:fastest_win]

Lowest-friction improvement.

Highest Risk
[SIM:highest_risk]

Most damaging active gap.

Revenue Link
[SIM:highest_revenue_link]

Commercial linkage.

Confidence
[SIM:confidence_band]

Evidence quality.

Top Findings

1
Weak above-the-fold CTA

Visitors may not know what action to take in the first screen.

Critical
2
Mobile click path friction

Phone, booking, and form actions require too many steps.

Fix
3
Trust proof underused

Reviews, badges, photos, and guarantees are not prominent enough.

Opportunity
4
Service page path unclear

Users may struggle to locate the exact service they searched for.

Fix
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Client Audit TemplateWebsite Conversion Audit
Audit ID: [SIM:audit_id] · Page 3 / 4
Evidence Layer

Evidence, Screenshots, And Competitor Context

Every generated claim should trace back to a source, timestamp, screenshot, scan result, or manual reviewer note.

Evidence Receipt Log

SourceQuery / URL / PromptFindingChecked
[SIM:evidence_source_1][SIM:evidence_query_1][SIM:evidence_finding_1][SIM:evidence_checked_at_1]
[SIM:evidence_source_2][SIM:evidence_query_2][SIM:evidence_finding_2][SIM:evidence_checked_at_2]
[SIM:evidence_source_3][SIM:evidence_query_3][SIM:evidence_finding_3][SIM:evidence_checked_at_3]
[SIM:evidence_source_4][SIM:evidence_query_4][SIM:evidence_finding_4][SIM:evidence_checked_at_4]
[SIM:evidence_source_5][SIM:evidence_query_5][SIM:evidence_finding_5][SIM:evidence_checked_at_5]
[SIM:evidence_source_6][SIM:evidence_query_6][SIM:evidence_finding_6][SIM:evidence_checked_at_6]

Competitor Delta

CompetitorScoreAdvantageGap To Close
Bleecker Street Pizza[SIM:competitor_1_score][SIM:competitor_1_advantage][SIM:competitor_1_gap_to_close]
John's of Bleecker Street[SIM:competitor_2_score][SIM:competitor_2_advantage][SIM:competitor_2_gap_to_close]
Prince Street Pizza[SIM:competitor_3_score][SIM:competitor_3_advantage][SIM:competitor_3_gap_to_close]
[SIM:competitor_4_name][SIM:competitor_4_score][SIM:competitor_4_advantage][SIM:competitor_4_gap_to_close]
[SIM:competitor_screenshot_or_map_pack_image]
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Client Audit TemplateWebsite Conversion Audit
Audit ID: [SIM:audit_id] · Page 4 / 4
Action Output

Priority Fix Matrix And 30-Day Audit Roadmap

This page converts the audit finding into a specific execution sequence the client can understand and the internal system can track.

Priority Fix Matrix

PriorityIssueImpactEffortRecommended Fix
P1[SIM:priority_1_issue][SIM:priority_1_impact][SIM:priority_1_effort][SIM:priority_1_recommended_fix]
P2[SIM:priority_2_issue][SIM:priority_2_impact][SIM:priority_2_effort][SIM:priority_2_recommended_fix]
P3[SIM:priority_3_issue][SIM:priority_3_impact][SIM:priority_3_effort][SIM:priority_3_recommended_fix]
P4[SIM:priority_4_issue][SIM:priority_4_impact][SIM:priority_4_effort][SIM:priority_4_recommended_fix]
P5[SIM:priority_5_issue][SIM:priority_5_impact][SIM:priority_5_effort][SIM:priority_5_recommended_fix]
P6[SIM:priority_6_issue][SIM:priority_6_impact][SIM:priority_6_effort][SIM:priority_6_recommended_fix]
Days 1–7
  • [SIM:first_7_days_task_1]
  • [SIM:first_7_days_task_2]
  • [SIM:first_7_days_task_3]
Days 8–14
  • [SIM:days_8_14_task_1]
  • [SIM:days_8_14_task_2]
  • [SIM:days_8_14_task_3]
Days 15–30
  • [SIM:days_15_30_task_1]
  • [SIM:days_15_30_task_2]
  • [SIM:days_15_30_task_3]

Conditional Notes

  • [SIM:conditional_note_1]
  • [SIM:conditional_note_2]
  • [SIM:conditional_note_3]

Final Audit Recommendation

[SIM:final_recommendation_summary]

[SIM:client_facing_next_step]
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