v1.5 Master Template Sample — Generated from institutional bank QA package (VAC-QA-42-v1.5). Illustrative / simulated fields for demo only. Client reports are never shared.
Client Audit TemplateCompetitor Visibility Gap Report
Audit ID: [SIM:audit_id] · Page 1 / 4
Client Facing · Horizontal Audit Sheet

Competitor Visibility Gap Report

Side-by-side comparison of the client against top local competitors across GBP, website, reviews, rankings, AI mentions, and proof signals.

Competitive gap intelligenceVisibility gaps translated into displacement opportunities by competitor.
Comparison MatrixStrength and weakness by rival.
Severity ChipsGaps ranked by urgency.
Attack WindowWhere competitor share is vulnerable.
COMPETITORGAPTARGETDISPLACE
Client
Joe's Pizza Brooklyn

Business being evaluated.

Market
[SIM:market]

Local search market and service area.

Category
[SIM:business_category]

Primary category used for comparison.

Audit Date
2026-07-08

Timestamp for all findings.

Data Confidence
[SIM:confidence_score]/100

Reliability based on evidence coverage.

Risk Level
[SIM:risk_level]

Operating risk from current visibility gaps.

Primary Gap
[SIM:primary_visibility_gap]

Largest constraint detected.

Next Action
[SIM:recommended_next_action]

Highest-impact action from this template.

Automation note: This template is designed to populate from structured audit data. Empty sections should be hidden by the report renderer when source confidence is below the configured threshold.
Visibility Audit Co. · Automated Audit Template System · by MarinerX CapitalPage 1
Client Audit TemplateCompetitor Visibility Gap Report
Audit ID: [SIM:audit_id] · Page 2 / 4
Score Model

Competitor Visibility Gap Report · Diagnostic Breakdown

Shows exactly where competitors are winning and what gap must be closed first.

Score Components

Client Position[SIM:client_position_score]/100
Leader Gap[SIM:leader_gap_score]/100
Review Gap[SIM:review_gap_score]/100
Website Gap[SIM:website_gap_score]/100
GBP Gap[SIM:gbp_gap_score]/100
AI Mention Gap[SIM:ai_mention_gap_score]/100
Plain-English meaning: [SIM:plain_english_summary]
Business risk: [SIM:business_risk_summary]

Decision Panel

Fastest Win
[SIM:fastest_win]

Lowest-friction improvement.

Highest Risk
[SIM:highest_risk]

Most damaging active gap.

Revenue Link
[SIM:highest_revenue_link]

Commercial linkage.

Confidence
[SIM:confidence_band]

Evidence quality.

Top Findings

1
Market leader advantage

A competitor is capturing more trust and visibility signals.

High Risk
2
Proof gap visible

Reviews, photos, or content depth give competitors a buyer-confidence edge.

Fix
3
Category relevance gap

Competitor pages may align better with service searches.

Opportunity
4
Closing path identified

Fastest competitor gap to close should be shown clearly.

Ready
Visibility Audit Co. · Automated Audit Template System · by MarinerX CapitalPage 2
Client Audit TemplateCompetitor Visibility Gap Report
Audit ID: [SIM:audit_id] · Page 3 / 4
Evidence Layer

Evidence, Screenshots, And Competitor Context

Every generated claim should trace back to a source, timestamp, screenshot, scan result, or manual reviewer note.

Evidence Receipt Log

SourceQuery / URL / PromptFindingChecked
[SIM:evidence_source_1][SIM:evidence_query_1][SIM:evidence_finding_1][SIM:evidence_checked_at_1]
[SIM:evidence_source_2][SIM:evidence_query_2][SIM:evidence_finding_2][SIM:evidence_checked_at_2]
[SIM:evidence_source_3][SIM:evidence_query_3][SIM:evidence_finding_3][SIM:evidence_checked_at_3]
[SIM:evidence_source_4][SIM:evidence_query_4][SIM:evidence_finding_4][SIM:evidence_checked_at_4]
[SIM:evidence_source_5][SIM:evidence_query_5][SIM:evidence_finding_5][SIM:evidence_checked_at_5]
[SIM:evidence_source_6][SIM:evidence_query_6][SIM:evidence_finding_6][SIM:evidence_checked_at_6]

Competitor Delta

CompetitorScoreAdvantageGap To Close
Bleecker Street Pizza[SIM:competitor_1_score][SIM:competitor_1_advantage][SIM:competitor_1_gap_to_close]
John's of Bleecker Street[SIM:competitor_2_score][SIM:competitor_2_advantage][SIM:competitor_2_gap_to_close]
Prince Street Pizza[SIM:competitor_3_score][SIM:competitor_3_advantage][SIM:competitor_3_gap_to_close]
[SIM:competitor_4_name][SIM:competitor_4_score][SIM:competitor_4_advantage][SIM:competitor_4_gap_to_close]
[SIM:competitor_screenshot_or_map_pack_image]
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Client Audit TemplateCompetitor Visibility Gap Report
Audit ID: [SIM:audit_id] · Page 4 / 4
Action Output

Priority Fix Matrix And 30-Day Audit Roadmap

This page converts the audit finding into a specific execution sequence the client can understand and the internal system can track.

Priority Fix Matrix

PriorityIssueImpactEffortRecommended Fix
P1[SIM:priority_1_issue][SIM:priority_1_impact][SIM:priority_1_effort][SIM:priority_1_recommended_fix]
P2[SIM:priority_2_issue][SIM:priority_2_impact][SIM:priority_2_effort][SIM:priority_2_recommended_fix]
P3[SIM:priority_3_issue][SIM:priority_3_impact][SIM:priority_3_effort][SIM:priority_3_recommended_fix]
P4[SIM:priority_4_issue][SIM:priority_4_impact][SIM:priority_4_effort][SIM:priority_4_recommended_fix]
P5[SIM:priority_5_issue][SIM:priority_5_impact][SIM:priority_5_effort][SIM:priority_5_recommended_fix]
P6[SIM:priority_6_issue][SIM:priority_6_impact][SIM:priority_6_effort][SIM:priority_6_recommended_fix]
Days 1–7
  • [SIM:first_7_days_task_1]
  • [SIM:first_7_days_task_2]
  • [SIM:first_7_days_task_3]
Days 8–14
  • [SIM:days_8_14_task_1]
  • [SIM:days_8_14_task_2]
  • [SIM:days_8_14_task_3]
Days 15–30
  • [SIM:days_15_30_task_1]
  • [SIM:days_15_30_task_2]
  • [SIM:days_15_30_task_3]

Conditional Notes

  • [SIM:conditional_note_1]
  • [SIM:conditional_note_2]
  • [SIM:conditional_note_3]

Final Audit Recommendation

[SIM:final_recommendation_summary]

[SIM:client_facing_next_step]
Visibility Audit Co. · Automated Audit Template System · by MarinerX CapitalPage 4